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Growth·4 min read

Writing a Simple One-Page Business Plan

You do not need a 40-page document. You need clarity on five things — and they fit on one page.

A plan is only useful if you actually use it. Skip the giant document and answer these five questions clearly. You can revisit and sharpen them every quarter.

1. What you do

In one sentence, what problem do you solve and for whom? If you cannot say it simply, your customers will not understand it either.

2. Who you serve

Describe your ideal customer specifically. The narrower and clearer the better — it makes every marketing and product decision easier.

3. How you make money

List what you sell, at what price, and how often. Be concrete about your offer and your numbers.

4. What it costs

Your main expenses and what it takes to deliver. Knowing your costs is what lets you price with confidence.

5. Your next goal

One measurable target for the next 90 days. A plan without a near-term goal is just a description.

Get this done with a guided system

Company Base OS turns these steps into a checklist that tracks your status and tells you exactly what to do next.

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